(6 MINUTE READ)
I’ve received hundreds of questions on Snapchat about this exact subject so I decided to write an entire breakdown for you guys while I’m on my flight to San Francisco today.
There are really two parts to this question / issue a lot of people are running into:
- How do I find a good product on Alibaba to market?
- How do I know if the product will work well with Facebook ads?
I obviously struggled with this issue when I was first starting out. I have probably spent and lost well over $25,000 because I bought products that I thought would sell well but once I rolled them out, they didn’t sell well at all. My biggest problem was that I really had no method or process to follow to see if a product was a winner or a loser…until I figured this out so buckle up.
So I started to think … I have a really big problem but I feel like the solution to this problem shouldn’t be that complicated. I need to figure out how to get this product in front of a “Focus Group” of some sort. If you don’t know what a focus group is, it’s basically where companies get a ton of average, everyday people, pile them into a room, tell them to use a product for 20-30 minutes and then some dude comes in and asks them all about how much they love or hate the product… pretty boring shit honestly but somewhat highly effective for the larger companies that can afford to do this.
To get a quick laugh…here’s the HBO show Silicon Valley’s look at a focus group…lol
Of course there was no way I could hire an entire focus group just to start testing products. The closest “Focus Group” I had was my family and friends, but you can never count on their opinions for two reasons:
- Depending on how much they like you or dislike you they will tell you that the product is “amazing” and “the next biggest thing!” …Or tell you that the product blows and you should go kick rocks.
- Because they might not be in the “Target market” of whom you are going to be selling to. For example, if you want feedback on an LED dog collar…you should probably go ask a ton of dog owners. People who don’t have dogs won’t know shit about dog collars.
So basically I was trying to figure out how I could create my own “Focus Group” of actual TARGETED people for my products. If I wanted feedback on a light up LED dog collar, how could I get the product in front of a ton of dog owners cheaply…without going to the nearest park and running up to them with the damn product in my hand!
Then I thought…why not just a simple Facebook ad?…
When I first came up with the idea I thought it was too simple to actually work. But I tested it out once and got great results so I continued to do it and it really works well!
So here’s what the process looks like:
- Go into Facebook ads manager and create a PPE (Page Post Engagement) ad with your product. Make sure it’s a PPE ad and that it’s a clickable square image (1200×1200 pixels in size). The difference between a standard “Clicks to website” Facebook ad and a “Page post engagement” Facebook ad is that Facebook will put your PPE ad in front of people in your audience who are most likely to ENGAGE (Like, comment, share) with your ad. When you build a clicks to website ad, Facebook is going to put that ad in front of people most likely to “click” the ad not engage with it and for this test, we want engagers NOT clicker! Make sure your ad image is unique and CLEARLY shows the product.
- Make sure your copy (Text on the ad) say this:Copy: Would you buy these (Or this)? Comment YES or NO!
- Target the audience you think would be interested in buying your product. So for example, if I wanted to see if people would buy a dog product I was thinking about rolling out then I would target all dog owners etc…got it?
Below is an example post that I used when I was first starting out:
As you can see from the screenshot, I received an amazing response back on whether I should put this product out or not. I spent $15.00 on this Facebook ad and received back over 70 comments with the majority of them saying hell no I wouldn’t buy that product!
Now imagine if I decided to buy that product from the supplier and then market it. I would have wasted $500 – $1,000 in product costs, shipping and then Facebook ads just to find out that no one wants to buy it!
This process is unbelievably simple and can literally save you hundreds if not thousands of dollars. It really works well and I hope you guys can take this and go implement it right away!
As always, let me know if you have any questions, comments or concerns in the comment section below or hit me up on Snapchat (gconline).
Thank you for your time and attention I appreciate it! Seriously let me (And the community here) know if you tried this and what type of results you got below in the comments!